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Trusted by generations for 150 years

With the help of our Teething Powders, Ashton & Parsons have been soothing the symptoms of teething pain for over 150 years. Life’s changed a lot since then – not least with the launch of our award-winning Teething Gel – but families everywhere still rely on Ashton & Parsons to relieve babies’ teething pain.

For decades, our powders were made the same way, on the same machinery. But when we became part of Alliance Pharmaceuticals Ltd in 2011, we realised that demand was outstripping our manufacturing ability, so we took the opportunity to improve things a little. With faster machinery and updated packaging – but still exactly the same ingredients in our powders – we soon got back to operating at full steam and were back on the shelves.

More recently we launched our local anaesthetic-free teething gel, with a specially-designed soft brush applicator to help gently massage the gel onto your baby’s gums. And while it might be a different product, it was driven by exactly the same purpose as when we started over 150 years ago: to help families soothe the symptoms of their baby’s teething pain.

Both the Gel and our Powders offer parents trusted remedies to keep handy, at home and on the move, for whenever and wherever teething pain strikes.

Find out more about our history below!

Follow our history

1867

Staff outside the Ashton & Parsons established premises at 17 Wormwood Street, Bishopsgate, London.

1890

Ashton & Parsons is first advertised in the Liverpool Herald (NSW).

1910

Baby’s notebook was issued by Ashton & Parsons containing useful hints and suggestions to aid a baby’s well-being.

1918

During WW1, it was difficult to deliver medicines to the front line. Ashton & Parsons employee, Henry Victor Hayward designed a cabinet to dry medicines into tablets so they became smaller, more easily managed and conveyable to the front line.

1931

Sir Herbert Parsons in his De Dion Bouton 4 ½ hp car outside the Ashton & Parsons offices in London.

1976

Ashton & Parsons new machine ‘Kikki’ is installed, named after the Number 1 hit by Elton John and Kikki Dee.

2011

Alliance Pharmaceuticals Ltd acquired Ashton & Parsons Teething Powders from Reckitt Benckiser/SSL.

2012

Ashton & Parsons Teething Powders are re-categorised as a Traditional Herbal Remedy (THR). Alliance Pharmaceuticals Ltd became a member of the British Herbal Medicines Society (BHMA) in 2013.

2013

Launch of the first Ashton & Parsons website was developed along with social media channels, based on the heritage of generations of mums. Connect with us through Instagram and Facebook and share your teething tips.

2013

Ashton & Parsons Teething Powders became so popular new machinery was needed. Packaging was improved for storage in baby changing bags.

2016

Ashton & Parsons Teething Powders are now widely available at all major supermarkets and your local pharmacy.

2018

Launch of our Ashton & Parsons Teething Gel which goes on to win multiple awards. This includes the 2019 Made for Mums awards, winning Gold for innovation of the year and the 2023 Loved By Parents 'Best Teething Product' award.