150 Years


Staff outside the Ashton & Parsons established premises at 17 Wormwood Street, Bishopsgate, London.


Ashton & Parsons is first advertised in the Liverpool Herald (NSW).


Baby’s notebook was issued by Ashton & Parsons containing useful hints and suggestions to aid a baby’s well-being.


During WW1, it was difficult to deliver medicines to the front line. Ashton & Parsons employee, Henry Victor Hayward designed a cabinet to dry medicines into tablets so they became smaller, more easily managed and conveyable to the front line.



Ashton & Parsons employee, Henry Victor Hayward was presented with a silver tea service for his cabinet to dry medicines.


Sir Herbert Parsons in his De Dion Bouton 4 ½ hp car outside the Ashton & Parsons offices in London.


Ashton & Parsons is sold to the Beechams Group Ltd and remained in their consumer healthcare division for some time.


Sir Herbert Parsons entered his De Dion Bouton in several events including the London to Brighton Run up to 1939. The car took part in the ‘Old Crocks Race’ at the last ever race day at Brooklands in 1939.


Minister of Health, Aneurin Bevan spearheaded the establishment of the National Health Service, making free healthcare available to all Britons. For the first time, hospitals, doctors, nurses, pharmacists, opticians and dentists are brought together under one umbrella organisation.


Ashton & Parsons broadcasts a weekly Baby Circle radio show to the UK & the colonies, hosted by Nurse De Villiers.


Daily hospital visits for children are gradually introduced. Before this, parents were only allowed to visit for an hour on Saturdays and Sundays.


The contraceptive pill is launched playing a major role in women’s liberation and contributes to the sexual freedom of the so-called Swinging Sixties. Initially, it is only available to married women, but the law is relaxed in 1967.


Ashton & Parsons new machine ‘Kikki’ is installed, named after the Number 1 hit by Elton John and Kikki Dee.


Childhood survival rates had been revolutionised by vaccination programmes, better sanitation and improved standards of living. In the 1960’s, only 20% of babies weighing less than 2lbs 2oz at birth survived compared to 80% in the 1980’s.


NHS Organ Donor Register is launched following a campaign by John and Rosemary Cox. Their son Peter died of a brain tumor and asked for his organs to be used to help others. The Coxes said there should be a register for people to donate their organs.


Alliance Pharmaceuticals Ltd acquired Ashton & Parsons Infants’ Powders from Reckitt Benckiser/SSL.


Ashton & Parsons Infants’ Powders are re-categorised as a Traditional Herbal Remedy (THR). Alliance Pharmaceuticals Ltd became a member of the British Herbal Medicines Society (BHMA) in 2013.


A brand new Ashton & Parsons website was developed along with social media channels, based on the heritage of generations of mums. Connect with us through Pinterest, Twitter or Facebook and share your teething tips.


Ashton & Parsons Infants’ Powders became so popular new machinery was needed. Packaging was improved for storage in baby changing bags.


Kate, Duchess of Cambridge gave birth to Princess Charlotte on 2nd May. She is fourth in line to the throne.