Trusted by generations for 150 years

With the help of our Teething Powders, Ashton & Parsons have been soothing the symptoms of teething pain for over 150 years. Life’s changed a lot since then – not least with the launch of our award-winning Teething Gel – but families everywhere still rely on Ashton & Parsons to relieve babies’ teething pain.

Ashton and Parsons family outside the original shop

For decades, our powders were made the same way, on the same machinery. But when we became part of Alliance Pharmaceuticals Ltd in 2011, we realised that demand was outstripping our manufacturing ability, so we took the opportunity to improve things a little. With faster machinery and updated packaging – but still exactly the same ingredients in our powders – we soon got back to operating at full steam and were back on the shelves.

More recently we launched our local anaesthetic-free teething gel, with a specially-designed soft brush applicator to help gently massage the gel onto your baby’s gums. And while it might be a different product, it was driven by exactly the same purpose as when we started over 150 years ago: to help families soothe the symptoms of their baby’s teething pain.

Both the Gel and our Powders offer parents trusted remedies to keep handy, at home and on the move, for whenever and wherever teething pain strikes.

Find out more about our history below!

Follow our history

1867

Staff outside the Ashton & Parsons established premises at 17 Wormwood Street, Bishopsgate, London.

Staff outside the original Ashton and Parsons

1890

Ashton & Parsons is first advertised in the Liverpool Herald (NSW).

crown and the royal road to safe and easy teething

1910

Baby’s notebook was issued by Ashton & Parsons containing useful hints and suggestions to aid a baby’s well-being.

Ashton and parsons note book

1918

During WW1, it was difficult to deliver medicines to the front line. Ashton & Parsons employee, Henry Victor Hayward designed a cabinet to dry medicines into tablets so they became smaller, more easily managed and conveyable to the front line.

cabinates from WW1

1931

Sir Herbert Parsons in his De Dion Bouton 4 ½ hp car outside the Ashton & Parsons offices in London.

car outside the ashton and parsons office

1976

Ashton & Parsons new machine ‘Kikki’ is installed, named after the Number 1 hit by Elton John and Kikki Dee.

Ashton and Parsons new Kikki Machine

2011

Alliance Pharmaceuticals Ltd acquired Ashton & Parsons Teething Powders from Reckitt Benckiser/SSL.

Ashton and Parsons teething powder

2012

Ashton & Parsons Teething Powders are re-categorised as a Traditional Herbal Remedy (THR). Alliance Pharmaceuticals Ltd became a member of the British Herbal Medicines Society (BHMA) in 2013.

Traditional herbal remedy logo

2013

Launch of the first Ashton & Parsons website was developed along with social media channels, based on the heritage of generations of mums. Connect with us through Instagram and Facebook and share your teething tips.

Instagram and Facebook icons

2013

Ashton & Parsons Teething Powders became so popular new machinery was needed. Packaging was improved for storage in baby changing bags.

Ashton and Parson Powder

2016

Ashton & Parsons Teething Powders are now widely available at all major supermarkets and your local pharmacy.

Amazon, Superdrug, Mothercare and boots logos

2018

Launch of our Ashton & Parsons Teething Gel, which goes on to win two awards at the 2019 Made For Mums awards, including a Gold for Innovation of the Year.

Ashton and Parsons gel